PRIVACY POLICY

Effective Date: 01-01-2024
Last Updated: 07-01-2025

Welcome to Shop Aashka. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from www.shopaashka.com

1. Who We Are

Shop Aashka is a sustainable luxury knitwear brand founded by Aashka Mehta. Our website offers a curated selection of ethically made cashmere sweaters and fashion pieces. We are committed to safeguarding your privacy and respecting your rights.

2. Information We Collect

When you interact with our website, we may collect the following types of personal information:

a. Information You Provide:

Name
Email address
Phone number
Shipping and billing address
Payment information (processed securely via third-party providers)
Product preferences and order history

b. Automatically Collected Information:

Device information (IP address, browser type, operating system)
Cookies and usage data
Browsing behavior on our site (pages viewed, time spent, items clicked)

c. Information from Third Parties:

Data from payment processors, social media platforms, or ad partners (e.g., Facebook, Instagram, Google Ads)

3. How We Use Your Information

We use your data to:

Process and fulfill orders
Provide customer support
Personalize your shopping experience
Improve website performance and usability
Send marketing communications (with your consent)
Prevent fraud and ensure security
Comply with legal obligations

4. Legal Basis for Processing (For EU Residents)

We process personal data based on the following legal grounds under the GDPR:

Consent – when you sign up for newsletters or marketing.
Contract – to fulfill your order or service.
Legal obligation – for tax or regulatory requirements.
Legitimate interest – for improving our services, analytics, or preventing fraud.

5. How We Share Your Information

We never sell your personal information. However, we may share it with:

Service Providers: Payment gateways, fulfillment centers, email marketing tools, web analytics tools (e.g., Shopify, Stripe, Google Analytics).
Legal authorities: If required by law or to protect our legal rights.
Advertising partners: To show relevant ads, if you have given consent (e.g., Facebook Pixel, Google Ads).

6. Data Retention

We retain your personal data for as long as necessary to:

Fulfill the purposes for which it was collected
Comply with legal, tax, and accounting requirements
Resolve disputes or enforce our agreements

Typically, this means order data is stored for at least 6 years, unless otherwise required.

7. Your Rights

Depending on your location, you may have the following rights:

For EU/EEA Residents (GDPR):

Access your personal data
Request correction or deletion
Object to or restrict processing
Data portability
Withdraw consent at any time

For California Residents (CCPA/CPRA):

Know what personal information is collected
Request deletion of your data
Opt-out of sale or sharing of personal data
Non-discrimination for exercising rights

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience. For detailed information, please see our Cookie Policy.

You can manage your cookie preferences through your browser settings or by clicking on the “Cookie Settings” banner on your first visit.

9. How We Protect Your Data

We implement industry-standard safeguards to protect your information, including:

Secure server hosting
SSL encryption
Limited access to personal data by authorized personnel
Regular security reviews and updates

Despite these efforts, no transmission or storage method is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

Shop Aashka operates in the United States. If you are located outside the U.S., your data may be transferred, stored, and processed in the U.S. or other jurisdictions. We ensure adequate protections are in place for such transfers as required by applicable laws.

11. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect or solicit personal data from minors. If we discover we’ve collected information from a child, we will promptly delete it.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We encourage you to review it periodically. Your continued use of the site constitutes acceptance of any updates.

13. Contact Us

If you have any questions, concerns, or wish to exercise your privacy rights, please contact us at:

Email: info@shopaashka.us
Website : www.shopaashka.com

Consumer Health Data Privacy Policy

For Washington State Residents – Shop Aashka

Effective Date: 07-01-2025

This Consumer Health Data Privacy Policy ("Policy") outlines how Shop Aashka ("we," "our," or "us") collects, uses, and protects Consumer Health Data of Washington residents in accordance with the Washington My Health My Data Act (MHMDA).

1. Scope and Applicability

This Policy applies only to Washington State residents whose Consumer Health Data may be collected by Shop Aashka through our website, mobile services, communications, and other online and offline interactions. This Policy supplements our general Privacy Policy and applies specifically to health-related information as defined under MHMDA.

2. What is Consumer Health Data?

Under MHMDA, "Consumer Health Data" refers to personal information linked or reasonably linkable to a consumer and identifies their past, present, or future physical or mental health status. Examples may include, but are not limited to:

Gender, gender expression, or reproductive health information
Data related to wellness, fitness, or skincare routines
Inferences drawn from purchase history suggesting health-related needs
Sleep patterns, dietary preferences, or stress-related indicators
Information provided via surveys, chatbots, or email related to personal wellness

Note: Shop Aashka is a fashion brand and does not actively collect clinical health information, but we may process limited wellness-related data to personalize your shopping experience.

3. Categories of Consumer Health Data We Collect

We may collect the following categories of Consumer Health Data if you voluntarily provide them:

Self-disclosed preferences related to skin sensitivity or body comfort (e.g., “sensitive to wool” or “pregnancy comfort wear”)
Email inquiries or survey responses about products such as maternity-friendly or postpartum loungewear
Lifestyle preferences inferred from shopping patterns (e.g., interest in “relaxation wear” or “yoga sets”)

4. Purpose of Data Collection

We collect this information for the following purposes:

To personalize and recommend products based on your preferences
To respond to specific requests or inquiries
To improve user experience on our website and in our communications
To comply with applicable legal obligations
For internal product development and service optimization

We do not sell your Consumer Health Data.

5. Sharing of Consumer Health Data

We may share Consumer Health Data with trusted service providers only as necessary to fulfill the purposes listed above. These may include:

E-commerce platform providers (e.g., Shopify)
Email marketing and customer service tools (e.g., Klaviyo, Gorgias)
Web analytics and performance optimization tools (e.g., Google Analytics)

All third parties are contractually bound to safeguard your data in compliance with MHMDA and are prohibited from using this data for their own purposes.

6. Consumer Rights Under MHMDA

As a Washington State resident, you have the following rights with respect to your Consumer Health Data:

Right to Know: You may request a list of the specific types of Consumer Health Data we collect about you.
Right to Access: You may request a copy of your Consumer Health Data.
Right to Delete: You may request deletion of your Consumer Health Data.
Right to Withdraw Consent: You may withdraw consent at any time for data previously collected.
Right to Appeal: If we deny your request, you may appeal our decision.

To exercise these rights, please contact us at:
Email: info@shopaashka.us
Mailing Address: SBPA INTERNATIONAL LLC, 6575 West Loop South, Suite 500, Bellaire, Texas 77401, United States of America
We will verify your identity before processing any request.

7. Consent and Revocation

In accordance with MHMDA, we will request affirmative, opt-in consent before collecting or sharing any Consumer Health Data. If you previously gave consent, you may revoke it at any time by contacting us using the information above.

8. Data Retention

We retain Consumer Health Data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws. When no longer needed, the data will be securely deleted or anonymized.

9. Security Measures

Shop Aashka uses industry-standard security protocols to protect your Consumer Health Data, including encryption, access controls, and regular monitoring to prevent unauthorized access, disclosure, or misuse.

10. Policy Updates

We may update this Policy from time to time to reflect legal or operational changes. When we do, the updated version will be posted to our website with a new effective date. Material changes will be communicated via email or site notification.

For questions about this Policy or your rights under MHMDA, please contact:

Mailing Address: SBPA INTERNATIONAL LLC, 6575 West Loop South, Suite 500, Bellaire, Texas 77401, United States of America