About
SHOP AASHKA WAS BORN OUT OF A DEEP LOVE FOR YARNS, TEXTURES, AND THE SOULFUL CRAFT OF KNITWEAR.
Founded by fashion designer Aashka Mehta, the brand reflects a lifelong passion that began with a fascination for sweaters — soft, sculptural fabrics that mold beautifully to the female form. This passion led Aashka to study Knitwear Design at the Fashion Institute of Technology (FIT) in New York City, where she honed her skills and shaped her creative voice. Over the years, she gained invaluable experience working with renowned fashion houses including Calvin Klein, Diane von Furstenberg, Nordstrom, Aeropostale, and Emilio de la Morena, learning the craft from the inside out.
Inspired by her childhood in India and global travels, SHOP AASHKA was officially launched in 2023 with a clear mission: to create modern, thoughtful and sustainable knitwear that respects people and the planet. In a world saturated with fast fashion, AASHKA is a quiet rebellion — offering timeless pieces made with intention, integrity, and innovation. The brand is grounded in sustainability and ethical sourcing, using yarns that are certified by the Responsible Wool Standard, Good Cashmere Standard, and OEKO-TEX Standard 100, ensuring that every fiber is kind to skin, animals, and the environment.
But our commitment goes beyond the yarn. We approach every part of our process with care — from zero-waste knitting techniques and fully fashioned garments to small-batch production and slow design. Our knitwear is programmed with precision, where every stitch and silhouette is thoughtfully crafted to reduce waste and enhance wearability.
AASHKA opens the doors to the eastern world of luxury, royalty, and opulence, reimagined for the modern woman. Drawing from India’s rich history of textiles, embroidery, and craftsmanship, we blend tradition with advanced knitwear technologies to create futuristic, artisanal silhouettes. The result is a collection of effortlessly elegant pieces — airy, sculpted, and deeply luxurious — designed to honor the past while manifesting a more conscious future.
At its heart, AASHKA is about celebrating self-love, body positivity, and intentional living. We truly believe that fashion has the power to unite people from all walks of life, despite our differences in politics, philosophy and life in general. Fashion is about celebrating life and uplifting each other. It is feeling authentic while wearing it and creating a positive impact through the actions in our life.
CONSCIOUS CREATIVE CIRCLE
We are building a heartfelt community of fashion lovers who value beauty, intention, and conscious living. As a member of our circle, you’ll receive exclusive sneak peeks into our newest collections — and vote on what we create next! Your voice inspires our designs. Please take a moment to fill out the form below and join our journey.
Design Theory
Design theory is our guide to creating ideas, developing products, and envisioning collection from the founder's vision. Below is a sneak peak.
Life is an opportunity to conquer the impossible and bring it into existence. To explore and fantasize unreal worlds in this universe. These worlds are the creations of a human mind, pure and innocent exploring the hidden feelings of a human heart. Every difficulty opens the doors to an indoor world. Situations are relative, but feelings are universal in their existence with potential to connect with every individual. The desire is to explore inwards, rather than outwards.
The exploration of femininity, in it’s raw and natural state, unravels strong emotions and classical ideals of beauty and virtues. She attracts with the power of her consciousness, manifests with her ethic and values, she’s a goddess in her own right.
Design Signature
Unstoppable desire to fantasize mystical worlds and bring them into existence through natural and luxurious textiles. Classical ideals and historical stories are explored through a creative unravelling of colors, patterns and silhouettes. The woman embodies the zeitgeist of the story, idea or fantasy and explores the energy within her soul. She becomes the warrior that she fantasizes and dreams of.
DESIGN SILHOUETTE
The woman is a strong embodiment of her fantasy, and commands the look. The silhouette is a natual extension of the body, and energizes the wearer with it’s sumptuous drapes, minimalist sensuality, natural organic textiles combined with relaxed fit. Clean construction and attention to detail elevates the artisanal feel of the product. The subtle aristocratic flair and chic stying elevates the outfit in context of the wearer.
