AASHKA is an emerging luxury fashion brand founded by designer Aashka Mehta during the 2020 COVID-19 pandemic. The brand was born out of Mehta's personal desire for relaxed, comfortable, yet artistic clothing that defies traditional body stereotypes. She began sketching designs on her iPad and sewing dresses, eventually collaborating with Italian knitwear manufacturers to bring her vision to life.

Design Philosophy

AASHKA's collections are deeply inspired by the natural world, particularly the ocean. The brand's first collection, "Water Artisanal Capsule 001," explores underwater themes through rich colors and textures, aiming to make women feel comfortable, joyful, and divinely feminine.

Craftsmanship and Materials

The brand emphasizes artisanal craftsmanship, using custom-made yarns such as 100% silk (Oceania), viscose-polyamide blends (Olympia), and rayon-viscose blends (Botania) to create garments with exceptional softness, breathability, and durability . Each piece is meticulously crafted, reflecting a commitment to quality and design integrity.

Recognition and Presence

AASHKA has gained recognition in the fashion industry, being featured in prominent publications like Elle, L'Officiel, and The Impression. The brand also participated in the Flying Solo Haute Couture show during New York Fashion Week, showcasing its creations on a global stage.

Collections

AASHKA's collections, such as "Artisanal Capsule 001" and "Artisanal Capsule 002," offer a range of garments that combine artistic design with luxurious comfort. These collections are available for pre-order, reflecting the brand's commitment to exclusivity and quality.