ABOUT US

SHOP AASHKA WAS BORN OUT OF A DEEP LOVE FOR YARNS, TEXTURES, AND THE SOULFUL CRAFT OF KNITWEAR. 

Founded by fashion designer Aashka Mehta, the brand reflects a lifelong passion that began with a fascination for sweaters — soft, sculptural fabrics that mold beautifully to the female form. This passion led Aashka to study Knitwear Design at the Fashion Institute of Technology (FIT) in New York City, where she honed her skills and shaped her creative voice. Over the years, she gained invaluable experience working with renowned fashion houses including Calvin Klein, Diane von Furstenberg, Nordstrom, Aeropostale, and Emilio de la Morena, learning the craft from the inside out.

Inspired by her childhood in India and global travels, SHOP AASHKA was officially launched in 2023 with a clear mission: to create modern, thoughtful and sustainable knitwear that respects people and the planet. In a world saturated with fast fashion, AASHKA is a quiet rebellion — offering timeless pieces made with intention, integrity, and innovation. The brand is grounded in sustainability and ethical sourcing, using yarns that are certified by the Responsible Wool Standard, Good Cashmere Standard, and OEKO-TEX Standard 100, ensuring that every fiber is kind to skin, animals, and the environment.

But our commitment goes beyond the yarn. We approach every part of our process with care — from zero-waste knitting techniques and fully fashioned garments to small-batch production and slow design. Our knitwear is programmed with precision, where every stitch and silhouette is thoughtfully crafted to reduce waste and enhance wearability.

AASHKA opens the doors to the eastern world of luxury, royalty, and opulence, reimagined for the modern woman. Drawing from India’s rich history of textiles, embroidery, and craftsmanship, we blend tradition with advanced knitwear technologies to create futuristic, artisanal silhouettes. The result is a collection of effortlessly elegant pieces — airy, sculpted, and deeply luxurious — designed to honor the past while manifesting a more conscious future.

At its heart, AASHKA is about celebrating self-love, body positivity, and intentional living. We truly believe that fashion has the power to unite people from all walks of life, despite our differences in politics, philosophy and life in general. Fashion is about celebrating life and uplifting each other. It is feeling authentic while wearing it and creating a positive impact through the actions in our life.