COOKIE POLICY

Effective Date: 01-01-2024
Last Updated: 07-10-2025

Welcome to Shop Aashka. This Cookie Policy explains how and why cookies and similar technologies are used on our website (www.shopaashka.com). Your privacy and trust are important to us, and we are committed to being transparent about our use of cookies.

1. Introduction

Cookies help us enhance your browsing experience by remembering your preferences, tailoring our services, and analyzing how users interact with our site. This policy describes the types of cookies we use, how they work, and how you can manage your preferences.

2. Definitions, Characteristics & Applicable Legislation

Cookies are small text files stored on your device (computer, smartphone, or other internet-enabled devices) when you visit a website.
First-party cookies are set directly by us, while third-party cookies are placed by external partners or services.
Cookies can be:
- Session cookies (expire when you close the browser), or
- Persistent cookies (remain until manually deleted or expire on their own).

This policy complies with:

General Data Protection Regulation (GDPR) – EU & EEA users
California Consumer Privacy Act (CCPA) – California residents
Other applicable global privacy laws

3. Types of Cookies Used by This Website

Our website uses the following categories of cookies:

Technical Cookies
Functionality Cookies
Profiling Cookies
Tools Equated with Technical Cookies (e.g., analytics in aggregate form)

Each serves a different purpose and helps improve your browsing experience.

4. List of Cookies

Below is a general list of cookies used on Shop Aashka. Specific cookies may vary based on your browsing behavior and Shopify app usage.

Cookie Name	Purpose	Type	Duration	Provider
_shopify_s	Storefront session tracking	Technical	Session	Shopify
_shopify_y	Analytics for repeat customers	Analytics	1 year	Shopify
_landing_page	Track landing page visits	Technical	14 days	Shopify
_fbp	Facebook pixel tracking	Profiling	3 months	Facebook
_ga, _gid	Google Analytics identifiers	Analytics	Up to 2 years	Google
cart_currency	Stores currency preference	Functionality	14 days	Shopify
cookie_consent	Stores your cookie preferences	Technical	1 year	Shop Aashka

Note: Additional third-party apps may set their own cookies. Please check app-specific policies when applicable.

5. Technical Cookies

These cookies are essential for the functioning of our website. They enable features like secure login, shopping cart functionality, and navigation.

Examples:

Session management
Checkout processes
Security authentication

Blocking these cookies may affect the performance of the site.

6. Tools Equated with Technical Cookies

Certain analytics tools, when used in anonymized or aggregate form, are treated as technical cookies. We use Google Analytics with IP anonymization enabled to monitor site performance and user interactions without identifying you personally.

7. Functionality Cookies

Functionality cookies remember choices you’ve made—such as language or location—to provide a personalized experience. These cookies do not track your browsing activity for advertising purposes.

Examples include:

Remembering your region or currency
Storing login preferences
Retaining cart items

8. Profiling Cookies

Profiling cookies are used to track user behavior for the purpose of showing relevant advertisements. These may be placed by us or third-party services such as Facebook, Google Ads, or Instagram.

They help:

Deliver personalized marketing
Measure ad campaign effectiveness
Build user profiles for future campaigns

Consent is always requested before enabling these cookies.

9. Cookie Settings

You can manage your cookie preferences by:

Adjusting your browser settings to block or delete cookies.
Clicking the “Cookie Settings” pop-up when you first visit our site.
Opting out of analytics via tools like Google Analytics Opt-out.
Declining third-party cookies (e.g., Facebook Pixel or Google Ads) via your account settings with those platforms.

Please note: Disabling certain cookies may affect your experience and limit some functionalities on the site.

Questions or Concerns?

For more information, please review our Privacy Policy or contact us at:
Email: info@shopaashka.com