WHY CASHMERE?
"Reviving Heritage Through Sustainable Knitwear"
I was inspired to explore the world of sweaters through personal research. I found that the development of the cashmere industry began around 17th century. The world's finest cashmere yarns originated in India during the Mughal political period. At the time, cashmere was referred to as Pashm or 'Liquid gold' due to its softness, lightweight structure and incredible warmth. The word 'Cashmere' is the anglicized version of the Indian region of Kashmir.
In subsequent decades, due to decline of Mughal rule and subsequent invasions, the production of cashmere reduced significantly due to political turmoil. It caused the sourcing and production industry within Kashmir to reduce to negligent of it's former glory.
Inspired from the history, we created our brand to reimagine the lost legacy through the lens of modern manufacturing. With ethically sourced materials and partnerships in Hong Kong and China, we’ve created the first-ever knitwear collection rooted in Mughal-era craftsmanship. Launching Fall 2025, this collection celebrates India’s historic artistry through naturally sourced yarns and sustainable production processes.
We design sweaters DIFFERENTLY
Over the past decade, I’ve had the opportunity to design hundreds of sweaters for American brands such as Nordstrom, Diane von Furstenberg, Calvin Klein, and others. I have collaborated with factories across the globe, where I’ve overseen everything from yarn development and garment construction to production and fit testing. I’ve collaborated with influencers, built collections for large-scale retail, and closely followed consumer feedback throughout.
Despite advances in the industry, I kept hearing the same feedback : Sweaters that looked good feels itchy, lost their shape after a few washes, or simply didn’t provide adequate warmth. Premium options were priced too high and offered in limited palettes and silhouettes only, or the budget-friendly options lacked durability, softness, or integrity in sourcing.
I created Shop Aashka to solve these problems — by offering thoughtfully designed, well-fitting sweaters that are soft, warm, and built to last — without compromising on sustainability or accessibility.
We use GCS-certified Mongolian cashmere that’s traceable and responsibly sourced, and OEKO-TEX® certified dyes that are gentle on both skin and the environment. Each piece is small-batch produced and hand-finished for exceptional quality control. Our designs blend modern shapes with a sculptural approach to knitwear — flattering the form while offering timeless versatility.
At Shop Aashka, Sustainability is not an afterthought — it's embedded into every step of our process. From ethical sourcing and home-compostable and biodegradable packaging to long lasting quality, we offer customers a truly conscious and efficient solution for their sweater needs.
This is knitwear elevated — the result of years of hands-on industry experience, paired with a commitment to create with consciousness.
Warm regards,
Aashka
(Founder & CEO)
COMING SOON
CLOUD CASHMERE CAPSULE
Every natural phenomenon in this world takes time — from the slow blooming of buds to the gentle snow-capping of glaciers.
In that same spirit of patience and authenticity, this collection is designed in 100% natural and sustainable fibers, sourced directly from nature.
We truly believe that Design is the most honest form of self-expression. Our designs pay homage to the rich cultural legacy of the 17th-century Mughal India — a time of grandeur, artistry, and intricate craftsmanship. It was in the Kashmir region of India that the world first discovered the unparalleled quality of cashmere, renowned for its softness, warmth, and understated luxury.
The creation of the Cloud-Cashmere Capsule is a thoughtful and intentional design process. The embroideries are inspired from the Mughal era of Indian art and architecture, such as the dome of the Taj Mahal. Every detail is designed with care, ensuring that the depth of research is reflected in the final product as we aim to honor and preserve the origin and it's legacy.
THE MOST BUTTERY SOFT SWEATERS IN THE WORLD ENVIRONMENTALLY CONSCIOUS COMPOSTABLE