WE DESIGN SWEATERS DIFFERENTLY
Over the past decade, I’ve had the opportunity to design hundreds of sweaters for brands like Nordstrom, Diane Von Furstenberg, Calvin Klein, Aeropostale and others. I've worked with factories across the globe, overseeing yarn development to garment construction and fit testing. I realized several times that the sweater production process needs significant improvement.
I listened to customer feedback intently : Sweaters look good but feels itchy, or lost their shape after a few washes, or don't feel warm enough. The sweaters sold in current market lack basic certifications of certifications. I felt there was a serious gap in the market for genuinely good quality sweaters that feel soft on the skin and were not harmful to the planet ecosystem.
At Shop Aashka, Sustainability is not an afterthought — it's embedded into every step of the supply chain. We truly elevated knitwear - the result of years of hands-on industry experience, paired with a commitment to create with consciousness.
Best, Aashka Mehta
(Founder & CEO)
THE TAJ MAHAL COLLECTION
Every natural phenomenon in this world takes time — from the slow blooming of buds to the gentle snow-capping of glaciers.
In that same spirit of patience and authenticity, this collection is designed in 100% natural and sustainable fibers, sourced directly from nature.
Design is the most honest form of self-expression. Our designs pay homage to the rich cultural legacy of the 17th-century Mughal India — a time of grandeur, artistry, and intricate craftsmanship. It was in the Kashmir region of India that the world first discovered the unparalleled quality of cashmere, renowned for its softness, warmth, and understated luxury.
The Taj Mahal Collection is a thoughtful study of Mughal architecture. The embroideries are inspired from the Mughal era of Indian art, such as the dome of the Taj Mahal. Explore Now.
