About Us

Our brand was conceptualized by Aashka Mehta during the 2020 COVID pandemic. This was a really tough time for all of us and especially challenging for those who lost their loved ones. Aashka was also going through a personal crises during this time. In the months that followed, social distancing became a norm and she felt isolated at home. Her personal dressing style changed significantly in this time as she was looking for clothes that felt relaxed, comfortable but still artistic and unique. She noticed a void for such designs in the high fashion market.

Being a designer herself, she decided to design what she had been looking for but unable to shop. She sketches her designs on her iPad and created the graphic artworks for each of these. Within a matter of few months, she had sewed about 12 dresses. She also created designs for some of her close friends and colleagues from which she received great feedback. 

In most compliments. she realized a common factor : the design felt unique, easily wearable and well put together. She felt inspired to develop it one step further. She infused her passion for knitwear into her artistic designs to create something even more unique. With expertise in sweater design, she decided to create something more elevated and unseen in the luxury world.

With her determination to succeed, she explored her contacts in the knitwear field to find experienced Italian manufacturers who could manufacture her prototypes to realize her vision. One of the most surprising moments of her journey was to find out that the very manufacturer she worked with also worked with her favorite designer, Alexander McQueen.

Within 2 years, she has made her dream into a reality. She created the 1st collection entirely from her creative imagination but with extreme focus and hard work. This collection explores the underwater world with rich colors and textures. She wants the woman who wears her designs to feel incredibly comfortable, joyful and divinely feminine.